Intrepid Travel Makes Bigger Bet on Australian Tourism by Buying JOOB

Tour operator Intrepid Travel is buying a 60 percent stake in JOOB, an Australian destination management company, to expand in Australia with domestic tourism expected to boom in the near future.

“By having an Australian tour operator, that will enable us to offer fantastic Intrepid experiences to our loyal Intrepid consumers in Australia,” said Intrepid CEO James Thornton.

“We felt it was easier to get national coverage via acquiring JOOB rather than trying to set up our individual depots ourselves in each of the different states, which would have taken a significant period of time and energy. It can enable us to get revenue quicker by doing this acquisition.”

Read the full article at skift.com